We combine expertise with a powerful process.

Rena Dulberg, Principal

SIGNATURE LINE: “TRUST THE PROCESS.”

Before starting BOOSH, I enjoyed a robust career in nonprofit leadership and social enterprise. After getting my masters degree, I spent nearly a decade in higher education—where I honed my expertise in leadership, organizational operations, and program management. Later I applied my skills in international development and the world of start-up accelerators.

Throughout that 20-year career, I’ve always been an active listener and a natural systems thinker. That’s why when I came across the methodology of “human-centered design,” I saw it as an incredible opportunity. I suddenly knew what I really wanted to do: leverage the powerful combination of empathy and insights to help mission-driven leaders make their organizations more impactful.

In 2017 I earned my certification as a Design Thinking facilitator from the Stanford D. School, and soon-after, BOOSH was born. I have since been applying human-centered design tools as consultant and coach to help leaders of mission-driven organizations rise above their complex challenges, create strategy to tackle goals, and gain confidence in the process.

I strongly believe in continuing my own professional journey while helping others, which is why I’ve now successfully completed many courses from IDEO U in everything from strategy to innovation to systems thinking to change management. I put these tools to work at BOOSH every single day with top-tier leaders, executive directors, and boards from a diverse array of social impact organizations. I am so grateful for the opportunity to combine my natural skill set and my professional training to help key leaders and their organizations move from stuck to strategy.

Although I’m the principal consultant for all BOOSH clients, I don’t work alone. I adore collaborating with Sonia as much as possible; she brings amazing perspective and makes me and our projects invaluably better.

 

 

Sonia Dobinsky, Consultant

SIGNATURE LINE: “I HAVE AN ANALOGY FOR THAT.”

 

Sonia is a seasoned non-profit leader, consultant, and certified career coach with over 20 years of experience driving impactful change across the nonprofit sector. Throughout her career, she has supported organizational leaders and stakeholders in strengthening operations, enhancing program effectiveness, and building strategic capacity.

She brings deep expertise in strategic planning, community engagement, program development, and human resource management. Her leadership has spanned a wide range of initiatives, most notably serving as Vice President of Community Engagement at the Jewish Federation of St. Louis and as Executive Director of the Central Agency for Jewish Education.

A CTI-trained coach and Certified Professional Career Coach, Sonia is passionate about guiding professionals and mission-driven organizations toward greater clarity, alignment, and impact. 

Our Core Values

  • Curiosity — asking bold and perceptive questions to unlock insights

  • Empathy — listening deeply to stakeholder experiences

  • Partnership — working alongside, not above you

  • Flexibility — adapting with agility to what is needed

  • Professionalism — kind, practical, and impact-focused

“BOOSH’s team members are thoughtful, insightful & provide strong expertise and creative approaches to the Human Centered Design process.”

“Rena is a professional through and through. She was agile, respectful—even with skeptics—and worked independently while keeping us in the loop.”

“Sonia’s experience as a nonprofit executive and Rena’s passion for human centred strategy are a powerful combination. Together they’re the dream team.”