What is Human Centered Design?

Leaders—you’re here because you need to solve a problem, restructure a program, maximize your impact, or engage your stakeholders more deeply. Maybe you are gearing up to start a strategic planning process and want to do it differently this time. Maybe you find yourself in a new role, or your organization’s board is dysfunctional. Perhaps you have a creative idea to share with the world, and just aren’t sure if it has legs. In all of these situations, BOOSH can help you drive change using a Human Centered approach.

Too often, we see organizations trying to achieve impact by either randomly trying solutions with almost no evidence to support them, or spending lots of time and resources collecting quantitative data that will theoretically point to next steps. Too often, data alone just leaves leaders feeling overwhelmed and stuck in the midst of complex challenges without clear, strategic direction. We believe data is only as helpful as the explanations it provides—asking not only what is happening, but why? That’s why BOOSH’s approach uses Human Centered tools to look deep into stakeholder behavior, needs, motivations and desires to uncover high-quality insights that are actually have actionable strategic value.

Human Centered Design is a methodology for developing evidence-based solutions and strategies—leading to better decisions and intentional leadership. We believe the human-centered approach is critical for leaders who are serious about building impactful organizations.